ET GLOBAL wins gold at the Galaxy Award
Successful international collaboration for NEURA Robotics @ Automate 2024
ET GLOBAL was honored with the Galaxy Award in Gold for the outstanding design and execution of NEURA Robotics' impressive booth at Automate 2024 in Chicago. The booth was an important milestone for the German startup, founded in 2019, which wanted to build a strong presence in the US market and significantly increase its brand awareness.
The objective of the project was not only to generate leads, but also to boost partner business in the USA. The spatial division of the trade fair stand posed a particular challenge: Two areas of 2,000 square feet each were separated by a corridor. Thanks to an innovative design that used a luminous edge, the two areas were visually united and created a coherent, visually impressive overall picture..
The minimalist black and white design of the stand, where over 50 robots were presented in action, attracted a lot of attention and set NEURA Robotics apart from other exhibitors. This impressive staging led to an overwhelming success: three times the original target of leads was generated.
The close collaboration between ET GLOBAL's European and American teams was a key factor in this success. While the concept and design were developed in Europe, the American team ensured high-quality implementation on site. This transatlantic cooperation underlines ET GLOBAL's global expertise in implementing international projects efficiently and creatively.
'This award is a wonderful recognition of the close collaboration and dedication of our internal exhibition, event and brand space teams', said Mathias Wickboldt, Head of Business Development Europe. We are proud that our project has been recognised on a global scale and is redefining the boundaries of innovation.
