More sustainability, more independence, more flexibility, more comfort - from heat and water to intelligently networked technology. This is what today's builders and homeowners want from specialist dealers, tradesmen and planners. In order to offer this target group new ideas, intelligent products and integrated solutions, the companies STIEBEL ELTRON, REHAU, Bette, Dallmer and Solarwatt set out on the first Germany-wide roadshow on the subject of building and living, "BaukulTOUR'21". As a full-service agency and organiser, ET GLOBAL took over the complete project management for all exhibitors.
The heart of the event is the House of Innovations, where the exhibitors' groundbreaking products come together to form an intelligent whole. They are presented in exemplary rooms such as the kitchen, bathroom, utility room and garage. In the surrounding brand pavilions, visitors will also receive product information and individual advice. The roadshow also features a central reception area, an auditorium with a stage for keynote speakers and a hospitality zone with catering for a lively exchange of ideas with guests and the possibility of an after-work party. The design concept meets both the high brand standards of those involved and the technical requirements of rolling everything out in four locations - Berlin, Essen, Dresden and Munich - within a short space of time.
ET GLOBAL's expert team of event and project managers planned and coordinated engineering, product staging, production, assembly, logistics, catering, service and location management, including the implementation of all necessary hygiene measures, digital invitation management, audio guides and even the perfect latte macchiato. An exciting challenge for five companies at four locations that ET GLOBAL is happy to take on again.
Harald Beilke, Head of Trade Fairs, Stiebel Eltron on the project: "Name, title of the project: Thanks to ET GLOBAL's 360-degree support, even complex live formats with several partners are a complete success. Our long-standing exhibition and event partner once again combines top design and smooth project management".
