NEURA Robotics, a young german startup, made a strong impression at Automate 2024 in Chicago.
Objectives: Build brand awareness, generate leads, and establish a presence in the US market. This was achieved with a striking, minimalist black-and-white presentation and plenty of action: over 50 robots moved on the stand, a highlight of the exhibition.
Challenge: the space was divided, with an aisle in between. The design turned this into an advantage by visually uniting the areas with a glowing edge. The appearance far exceeded its goals, generating three times more leads than planned—a great start in the US market.
