At the virtual edition of the HR exhibition Zukunft Personal 2020, the Haufe Group appeared with a complete online version of its originally planned stand concept.
By connecting the virtual environment to the existing event platform, creating an interface for face-to-face consulting, integrating chat tools for quick user support, using 360° video panoramas, formats for proactive addressing and a live overview tool for booth traffic, the leader's presence in terms of further education and learning became a success despite pandemic time. The digital brand world designed and provided by the ET GLOBAL team of experts made Haufe's vision for an innovative working world tangible.
An eye-catching design that conveyed creativity and workshop mindset invited visitors to immerse themselves in the interactive 360-degree experience. The inspiringly designed workshop area provided an optimal forum for professional interaction with customers, prospects and employees* and generated valuable input for Haufe's leading and constantly evolving expertise as a partner for digital transformation in HR development.
In the flexible Haufe Experience Tunnel, audiovisual stories and interactive gamification formats aroused the curiosity of visitors and created a lasting brand perception.
