ET GLOBAL Group is pleased to announce the appointment of Dr. Magnus Ekerot as its new global Chief Executive Officer (CEO), effective immediately. With a distinguished track record in leadership across the global technology, security, and telecommunications industries, he brings extensive expertise and a visionary approach to steer ET GLOBAL through its next phase of growth and innovation. 

ET GLOBAL has recently brought together its expertise and brands—KECK, Bluepool and EXCITE,—under a single group. As a leading provider of innovative solutions for exhibitions, events, and brand spaces, this integration strengthens our industry leadership, allowing us to create cutting-edge brand experiences worldwide. 

Dr. Magnus Ekerot has held several key C-level positions, most recently as Global Senior Advisor at VTech, (computer technology, telecommunications) where he advanced electronic learning and communication technologies. Previously, he held executive roles at Gigaset (telecom solutions), Bosch Security (security systems), Kinly (unified communications), and TKH Group (vision and security technologies), demonstrating a strong ability to drive strategic growth and operational excellence.   

“I am truly honored to join ET GLOBAL at such a pivotal moment,” said Dr. Magnus Ekerot. “The company has a great legacy, a talented team, and incredible potential for expansion and innovation. My focus will be on strengthening our market position, fostering a culture of collaboration and creativity, and ensuring we continue to deliver exceptional value to our customers with our core claim: Your Success. Our Passion. I look forward to working closely with the team to explore new opportunities, drive meaningful change, and elevate ET GLOBAL to new heights.” 

With Dr. Magnus Ekerot at the helm, ET GLOBAL is poised for a dynamic future, reinforcing its commitment to delivering cutting-edge solutions and exceptional brand experiences worldwide. 

Welcome onboard Magnus!