SMART Technologies at ISTE
Results:
ET GLOBAL's bold new design concept placed thought leadership and user outcomes at the center of the booth experience, rather than the traditional product demo areas.
This new direction was very well received from the Sales Reps and resulted in an increase in visitor engagement.
SMART Technologies at ISTE
SMART Technologies is the market leader in interactive whiteboards and collaboration solutions for teachers, students, and business people. SMART was looking for a creative new exhibit partner that could help them change their brand perception at ISTE.
Our approach was to create an environment with two parallel learning tracks that contained content that matched to specific marketing personas. We determined this could be accomplished by helping visitors to the booth learn about their “why” before they were shown the “how”.
Delegates were registered underneath the large rotating “START” hanging banner and asked which area was of most interest to them.
