In 2020, Shell celebrated the launch of its major carbon offset campaign
As part of the Shell CO2 offset program, the leader in sustainable energy is actively working to offset CO2 emissions that cannot yet be avoided through innovative projects. For example, Shell supports selected climate protection programs in which forests are protected and trees are planted.
The CO2 Offset Program offers motorists the opportunity to support Shell's climate projects by making a small contribution per liter of fuel refueled. Shell held a series of online events to mark the campaign kick-off. Event partner ET GLOBAL implemented a live stream to inform Shell employees and a digital press conference for the energy innovator.
The press conference streamed from Hamburg and the internal seminar streamed from the ET GLOBAL headquarters in Frankfurt were fully conceived, designed and technically implemented and accompanied by the ET GLOBAL live experts. This included the location scouting, the set construction for the live studios, production and direction, up to the programming of the online communication portal incl. chat function.
