A big splash in the U.S.
NEURA Robotics, a young German startup, made a strong impression at Automate 2024 in Chicago.
Objectives: Build brand awareness, generate leads, and establish a presence in the US market. This was achieved with a striking, minimalist black-and-white presentation and plenty of action: over 50 robots moved on the stand, a highlight of the exhibition.
Challenge: the space was divided, with an aisle in between. The design turned this into an advantage by visually uniting the areas with a glowing edge.
The appearance far exceeded its goals, generating three times more leads than planned—a great start in the US market.
Award-winning design and concept
ET GLOBAL received the prestigious German Design Award and Galaxy Award for exceptional achievements in design and innovation.
These esteemed awards are presented annually to companies and designers who push the boundaries of what is possible with their creative and forward-thinking concepts. This special recognition was awarded to ET GLOBAL for the exceptional design and masterful execution of the impressive NEURA Robotivs exhibition stand at the Automate 2024.
