Fakuma 2023 with Netstal
A sustainable exhibition concept for lasting brand experiences
Fakuma 2023 mit Netstal
At Fakuma 2023, the injection molding technology expert Netstal celebrated its first trade fair presence with its brand-new brand identity. The exhibition at the international trade fair for plastics processing ideally conveyed the updated corporate design and the newly established corporate values.
The concept, divided into two areas, impresses with its simple naturalness and modern generosity in subtle colors and natural materials. In the front area, the ongoing machine exhibit takes center stage and shows visitors live the innovative manufacturing process of a thin-wall packaging specially designed for the circular economy: Netstal's 100% recyclable and energy-efficient yoghurt pot in a feather-light design sets new standards and is the focus of the experience. The catering area is spatially separated to allow for consultations in a quiet atmosphere.
The topic of sustainability, which is firmly anchored in Netstal's corporate policy, is also reflected in the spray process innovator's live marketing universe: the structural implementation of the new exhibition follows the philosophy of Reuse, Recycle and Replace. Numerous elements will be reused at future trade fairs and materials that can only be used once will be optimally recycled.
Michael Birchler, Head of Marketing & Communication at Netstal, on the new trade fair concept and the cooperation with ET GLOBAL: "Trade fairs are and will remain particularly important events for us. Nowhere else do we meet so many customers in just a few days. We wanted to create the best possible setting for these important personal encounters. Thanks to our collaboration with the ET GLOBAL team, we succeeded perfectly."
