Boxenstopp - With team spirit to pole position
The Miles & More GmbH team placed the design and execution of its 2017 employee conference in the hands of its long-standing event and live marketing partner ET GLOBAL. Europe's leading loyalty program for mobile people celebrated under the title "Pit Stop - With Team Spirit to Pole Position" The event offered Miles & More GmbH employees a great entertainment program.
Starting from the multimedia event stage specially designed by ET GLOBAL, the Miles & More team experienced a varied program with panel discussions on corporate strategy, a rally with many different fun-filled tasks, artistic workshops that challenged their creativity, a dance competition led by professional dancers, a specially staged Christmas market with winter delicacies, a game show specially tailored to Miles & More, a DJ set for dancing in the evening and much more.
Bastian Neumann-Semerow, Manager Marketing Communication, Miles & More on the event: "As experts for individual customer approach and loyalty, it was particularly important for us to be able to rely on an event partner who has already completely internalized the values of our employee community and our team culture. Because people are always at the center of everything we do. Whether as a customer, employee or in our stakeholder community.
ET GLOBAL has been our partner for events, trade shows and live marketing for 8 years. We are united by the shared philosophy that only customer centricity can achieve the greatest possible impact. Just as we always keep our customers and stakeholders at the center of our strategy, ET GLOBAL puts our goals and needs at the center of its partnership with us."
