Sustainable Thinking - Modular Drive
How do you showcase the infinite possibilities of a modular construction kit?
Under the motto “Sustainable Thinking - Modular Drive”, the specialist for industrial drives SEW-EURODRIVE is turning the presentation of its products at the
Hannover Messe 2024 a real experience.
The clear design language of the trade fair stand conveys the versatility of the
modular system on several levels - structurally and digitally. At five stations
visitors can experience the products in action - using a practical example from the
building materials industry.
At each station, large-format LED walls and interactive steles combine with the products to create a cinematic scene. They each illustrate a phase of the entire production process, from raw material extraction to transportation and logistics. The latter is represented by a large motion model that shows live innovative solutions for a fully automated logistics area.
The heart of the 1,750 square meter stand is a spacious atrium with a lecture stage and a focus on modular systems. In addition to the exchange of ideas and presentations, the focus in this area will be on SEW-EURODRIVE's visual themes of globalization and sustainability.
With a balanced mix of well thought-out brand architecture, striking design, innovative technology, sustainable implementation and lively staging, SEW-EURODRIVE has exceeded all its goals and set new standards.
Award-winning design and concept
ET GLOBAL received the prestigious German Design Award for exceptional achievements in design and innovation.
This esteemed award is presented annually to companies and designers who push the boundaries of what is possible with their creative and forward-thinking concepts. This special recognition was awarded to ET GLOBAL for the exceptional design and masterful execution of the impressive SEW-EURODRIVE exhibition stand at the Hannover Messe 2024.
