IFA Highlights

An oversized, mobile hand blender

was the special eye-catcher at the De'Longhi Group stand.

The three brands Kenwood, Braun and De'Longhi present themselves with their own corporate identity in individual experience areas. For a more impressive still image, the products are not only shown in their original size, but also in oversized form. The large product exhibition invites visitors to test, inform and explore. Visitors can see the high product quality for themselves and watch high-calibre testimonials preparing meals in the brand products.

A live cooking counter and several bars will attract the attention of visitors and enliven the stand with interactive activities.

TP-Link Technologies CO., a Chinese manufacturer of network products for the private sector as well as small and medium-sized enterprises, is also relying on our expertise again this year for the design and realisation of its IFA stand after 2014. Visitors can expect a modern atmosphere and a memorable stand design on 200 square metres. To reflect the client's new corporate identity, we played with rigid and flowing forms. A frame with a flowing look surrounds the stand and emphasises the brand statement "Reliably Smart". Floating plinths as presentation surfaces set the scene for the products.

GfK SE is Germany's largest market research institute and, with 13,000 employees worldwide, is also one of the leading international companies in the sector. At IFA, GfK welcomes its visitors in a prestigious trade fair office with a small roof terrace. The quiet atmosphere of the stand offers plenty of space for client meetings.