In double mission for Audi
ET GLOBAL realised two trade fair concepts for the car manufacturer Audi at the beginning of the year: a brand staging with a unique aluminium-steel structure at CES Las Vegas and another impressive appearance at NAIAS Detroit.
Audi is known for its spectacular trade fair appearances and designs at the CES. This year, ET GLOBAL, in collaboration with the agency Tisch13 and the architectural firm Bathke Geisel Architekten, realised a trade fair concept for the car manufacturer on 520 square metres with a unique aluminium-steel structure.
The concept presented a particular challenge: the complex design had to be intelligently pre-assembled due to the short assembly time at CES. In addition, the countless aluminium-steel struts and components were manufactured at two different international production sites and could only be finally connected on site.
The Audi brand presentation at the NAIAS 2016 also impressed with its impressive architecture. Our team implemented a trade fair concept from oettle ferber associates for the Ingolstadt-based company on 1,445 square metres with an additional upper floor. The space opened up to the exhibition area via an entrance portal, where the exhibits were staged on rotating screens for a 360-degree view. The brand messages were appropriately staged on LED surfaces.
